Identify key players (e.g., customer groups, supplier companies, major organizations) that ikea deals with in its operation and, from the marketing perspective, describe what ikea exchanges with each of the key players in order to make money in its business.

Identify key players (e.g., customer groups, supplier companies, major organizations) that IKEA
deals with in its operation and, from the marketing perspective, describe what IKEA exchanges with
each of the key players in order to make money in its business.
Q2) Based on the textbook case and the assigned articles, define IKEA’s target consumers in the U.S.
in terms of age, education level, income level, city size, and fashion taste.
3

Mla format. 

Pick a global product / brand and country of interest to you (Do not choose South Korea).  In a 2-page report, compare and contrast how that offering is advertised in the USA and the foreign market. Please provide your thoughts pro and con and any questions you have about the differences in marketing practice, as well as any suggestions / recommendations for potentially doing things better.  Source material for this assignment can be obtained from an internet search and published journal articles.  Please provide a bibliographic list of your references at the back of your paper. MLA Format. 

For a small part of a business plan, i need to think of two novel services that can meet a client’s needs, i have to write at least 2 pages, and i also put the rest of the team up, and need to maintain a uniform level

Very urgent
For a small part of a business plan, I need to think of two novel services that can meet a client’s needs, I have to write at least 2 pages, and I also put the rest of the team up, and need to maintain a uniform level
All requirements are in the attachment and I high light the part for me.All information is based on our entrepreneurial project and the parts completed by other team members
Two novel service ideas or products that can be used in our program

However, this rarely truly builds consumer loyalty, other than procedural loyalty (babin & harris, 2013).

 
Switching Costs
There are three types of costs associated when a consumer chooses a competitor’s product or service. The first is termed Procedural switching costs, which involves lost time and effort. One thing working in consumers’ favor is the Internet. For example, bank customers use online technology for most routine matters, and most consumers prefer to use this option with their existing banks, rather than learn a competitor’s system. iPhone suffered negative publicity during release of iPhone 3 due to the way users held the phone. It led to dropped calls and reception problems. Even through negative publicity, iPhone users were reluctant to switch products due to procedural switching costs. As another example, retailers try to build consumer loyalty through the use of loyalty cards and programs. However, this rarely truly builds consumer loyalty, other than procedural loyalty (Babin & Harris, 2013).
The second type of cost is Financial switching cost. This is the total amount of money that is spent or invested in learning how to obtain value from the new product. For example, some service providers offer bundled pricing on several service, and therefore, consumers are less likely to purchase each separate product/service from competitors.
Lastly, there are Relational switching costs involved with changing providers. Relational switching refers to the psychological and emotional consequence of changing from one business to another. An example of this is how attached consumers get to their hairstylists and tend to go the same person for years, rather than find a more convenient salon.
Of the three, evidence suggests that the latter is most resistant to marketers’ influence (Babin & Harris, 2013). Just like consumer loyalty card programs, those consumers who are not emotionally attached to a store or brand will likely switch to a competitor if the price is right. Therefore, marketers must try to build an emotional bond with consumers and their product, thereby creating a relationship.

Be sure to provide rationale for your choices. 

 
You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7.  What are some realistic branding strategies you could use to evaluate the new service? Be sure to provide rationale for your choices. 

Summary of the video below.

Summary of the video below.
https://www.kaltura.com/index.php/extwidget/preview/partner_id/506471/uiconf_id/9952721/entry_id/1_v4kbvt8q/embed/auto?&flashvars[streamerType]=auto 

2.read chapter 7 of never split the difference and write three paragraphs about what you learned and how you think you might use this in your school work and career.

1.Read Ch. 7: Hacking Leadership and write three paragraphs  about what you learned and how you think you might use this in your school work and career.
2.Read Chapter 7 of Never Split the Difference and write three paragraphs about what you learned and how you think you might use this in your school work and career.
This is not a book report: it should be you explaining what you’ve learned from this chapter.